[03:20] “That’s one of the big prices that we pay by allowing the industry to go in that direction is that innovation is lost. And you do have companies that have innovation to offer, but they’re overshadowed by these enormous companies that are basically branding agencies for other industries.”
— Carson hill
The issue of stagnant innovation in tattooing prompts us to ponder its roots. Whose responsibility is it, ultimately? Consider this for a moment. An artist establishes a successful brand and company, and another entity offers them a substantial sum to acquire it. Many would be enticed by such an offer, often without realizing that the acquiring company might not possess the same dedication or love for the industry. And really that tattooer just wants to live a less stressful life, so they take the paycheck.
But I’d like to dovetail on the last section a little bit. This is really a similar problem – the removal of the very tattooers and industry experts who bring a product to life. The larger companies claim to introduce innovations, but in reality, they often merely tinker with or minutely refine something that's been in existence for years. The result? No real progress is being made.
This scenario raises a crucial question: How can the industry foster genuine innovation while ensuring that the passion and expertise of those immersed in tattooing aren't compromised or diluted? By addressing this challenge, we can hope to infuse the field with fresh ideas, authentic improvements, and a continued commitment to pushing the boundaries of tattooing.