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People see three studios and a mentorship and think it went in a straight line. It didn't.

Liz Cook l Tattooer Burnout Coach · July 23, 2026
People see three studios and a mentorship and think it went in a straight line. It didn't.

People see three studios and a mentorship and think it went in a straight line. It didn't.

We opened the first shop before I felt ready. I tattooed laying down for a while after I hernated a disc. I had my daughter and postpartum and burnout hit at the same time.
We closed a shop the same year I realized my marriage was starting to come apart. I lost a page with over a million followers to a scam.

I chose to keep building anyway. Not because i'm tough but because this is the work I was always meant to do.

And that's why I coach now. I've been through enough seasons of this to help other tattooers get through theirs without losing themselves in it.

Why would I say this out loud now? Because I'm an open book, more than makes sense for a lot of people. It doesn't have to be that way for everyone else but I do it because it commits me. When everyone knows what I'm building, I can't lie to myself and I can't hide from the version of me I said I wanted to be.

If you're a tattooer who's
❌️done grinding with no end is sight
✅️wants a pace that matches the version of you, you want to be
✅️ And is ready to move through the easy and hard days together with someone who's been doing it and is still going,

Then you're perfect for my tattoo mentorship.

Comment or dm KEEP GOING and let's talk about what my mentorship looks like.

From the studio
Originally published by Liz Cook l Tattooer Burnout Coach.