[27:15] “In the past I’ve just said, who in my sphere have I run into that seems smart and what job can I match them up with…And one of the problems is proceeding without having a very clear understanding of why or what you’re even trying to accomplish”
— Russ Abbott
The Who Not How idea is a revolutionary concept that has changed the way business owners operate and manage their companies. By having leaders focus on 'Who' should do something, instead of 'How' people should do it, they can create a more effective working environment and eliminate costly mistakes.
It's not about micromanaging and telling people exactly what to do. Instead, you should be focusing on who has the skills or knowledge to get the job done quickly and efficiently. This way, people can work more autonomously and feel like they are contributing.