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That line goes back to a 1903 play by George Bernard Shaw:…

Name: That line goes back to a 1903 play by George Bernard Shaw:…
Uploaded: 2026-10-26T17:00:02+00:00
Duration: 8 s
Channel: Liz Cook
Description: @lizcooktattoo

That line goes back to a 1903 play by George Bernard Shaw: “He who can, does. He who cannot, teaches.” People have used it ever since to say teachers are just the ones who couldn’t make it. I get why it sticks. Nobody wants to pay for advice from someone who isn’t doing the work IRL. But I’m still tattooing, and I co-run three studios. I’m still heavily involved in manufacturing. I live and breathe tattoo culture, and I’ve always tried to leave it better than when I came into it. So what I teach comes from what’s working for me right now, not only from my past 23 years. I still pay coaches myself, because it gets me to my goals faster. So who’s mentoring you now? If the answer is nobody, that’s the gap. DM or comment COACH to book a Candid Call. #candidcolorcoaching #tattooartist #tattoocoach #tattoobusiness #tattooartistlife

A tattoo by Liz Cook at Liz Cook l Tattooer Burnout Coach, posted on Oct 26, 2026.

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