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I fear I’ve become my own moodboard

I fear I’ve become my own moodboard. The branding may have gone too far. 💀 Jokes aside, why do we actually get tattooed? It’s such a big question. After 12 years of working in this industry, one thing I’ve noticed over and over again is that there’s very often something significant happening in someone’s life when they decide to book a tattoo. Sometimes we’ve been through something. Sometimes we’ve lost something, found something, changed direction, fallen in love, fallen apart, started again. Sometimes we’re simply entering a different version of ourselves and want to make it tangible. Obviously, not every tattoo needs a profound meaning. Sometimes you just fucking like the thing and want it on your body. And I love that too. But I was talking about this with a client the other day, and we came to a conclusion that really stuck with me: maybe getting tattooed is, in some way, an act of knowing who you are. You’re choosing something and saying: this belongs to me. This is part of my story. I’m happy to carry it with me. And once you start looking at tattoos that way, a heavily tattooed body almost becomes a visual archive of a person’s life. Maybe that’s why, somewhere along the way, I became my own moodboard. 💙 #londontattooartist #londontattoo #tattooedwomen #tattooedgirl #inkedgirls

A tattoo by Clara Grech at @zap.ink, posted on Sep 1, 2026.

by Clara Grech

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@zap.ink

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