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I used to be against the whole social media thing

Name: I used to be against the whole social media thing
Uploaded: 2026-10-24T13:30:07+00:00
Duration: 8 s
Channel: Liz Cook
Description: @lizcooktattoo

I used to be against the whole social media thing. Learning it on top of tattooing felt like one more job. When I finally started, it was cringe. It was like being an apprentice again, where you have to be humble and be bad at it for a while. But it wasn't just social media I learned. Needing to get better at it pushed me to learn the marketing foundation underneath it, and that gave me control over who finds me and what they book me for. Social media cut out the middleman, so we don't need a marketing firm anymore. When you know how it works for you, it stops being something that happens to you. It also doesn't have to turn into one more job. A 7-second reel with a strong hook and a good caption can be good enough, like this one. In my Candid Color Mentorship, we plan your content around your life. Some seasons you can post a lot, and some seasons you need to rest, so your plan has to work for both. You're not supposed to sprint forever. If your tank's already empty, that's where we start. Comment COACH for my burnout check. #candidcolorcoaching #tattooburnout #tattooartist #tattoocoaching #tattooerlife

A tattoo by Liz Cook at Liz Cook l Tattooer Burnout Coach, posted on Oct 24, 2026.

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