Fostering Engagement and Motivating Membership

[06:15]“The Community Members that are actually there, know that they’re there with people who are going to show up and want to have conversations with them.”

— Russ Abbott

Continuing to expand on the previous segment, younger and inexperienced tattooers may reap more rewards than most by being part of a community. Those low level tattooers can raise engagement levels simply because they lack understanding, while experts can bring that knowledge and propel conversations into stimulating directions. That enthusiasm from newcomers is highly motivating as it gives the pros an arena in which to focus their passion and energy.

Also, Russ mentions that Launchpad is a PAID community. This always seems counterintuitive to most people, why not just make it free? But, think about it for a second, if you’re pouring resources (MONEY) into something aren’t you more likely to actively use it? That financial investment can help to drive engagement because everyone who’s paying WANTS to be there. It can also be a good litmus test to see who’s really committed to seeing that community grow.

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Community Growth and Abundance Mindset