Via Saru | Sihoon Cho

Hello, my name is Sihoon Cho. I'm a tattooer from South Korea. Creativity is my favorite way of relating to the world around me.

I've always been fascinated with the arts, and I majored in fashion at University. Although I studied fashion, I've been set on a career in the tattoo industry since I was ten years old. The thing that attracts me to both fashion and tattoo is self-expression and the ability to create a new style or expand upon existing styles with your own perspective.

I love helping others to express themselves with my art; having the opportunity to hear the stories behind what drives their desire for the piece they want. I believe that in all things you decide to do, you've got to give it your all and approach it with no sight of failure. If you let yourself believe that failure is possible, it will find you.

With that in mind, I rise to every challenge with the mindset that success is the only possible outcome. I love working with others and cultivating a sense of comradery with my peers. I have a strong sense of personal responsibility which I feel is reflected in the relationships I've been able to build within my career.